In the dynamic realm of entrepreneurship, the second day of the ten-day training program at Khazar University, generously financed by the Innovation and Digital Development Agency (IDDA), unfolded with an insightful exploration of Customer Discovery, Design Thinking, and Customer Value Proposition in 1st of December, 2023.

Led by the experienced expert, Shafa Karimova, a distinguished trainer at PLUSS, the day was marked by an immersive learning experience for the participating start-up teams.

Training session kicked off with a deep dive into Customer Discovery, where start-up teams were equipped with the tools and techniques to identify and comprehend the core needs of their target audience. Shafa Karimova's interactive approach facilitated engaging discussions and practical exercises, fostering an environment of collaborative learning.

Then the session transitioned seamlessly into the realm of Design Thinking, a methodology that places emphasis on user-centric solutions. Attendees were challenged to think creatively, adopting a human-centered approach to problem-solving. Shafa Karimova skillfully guided the participants through various design thinking exercises, encouraging them to step out of their comfort zones and embrace innovation.

The highlight of the day was the exploration of Customer Value Propositions, where start-ups delved into constructing narratives that resonate with their target market. Shafa Karimova shared valuable insights on how to differentiate products or services in a crowded market and create a unique value proposition that captures the attention of potential customers.

As the day concluded, the atmosphere was charged with enthusiasm and inspiration. Start-up teams left equipped with a newfound understanding of customer-centric strategies and innovative design thinking principles.

Stay tuned for more updates on the exciting happenings at Khazar University.